Asiana Airlines is Proud to Unveil
a Brand New Corporate Identity
Our
sleek new logo
is part of Kumho
Asiana Group’s
recently launched
integrated brand
image to mark its
60th Anniversary.
We now use the
same bold lettering
and red wing
symbol. The design
reflects the strong
foundation of
excellence that
Asiana shares with
our parent company and its businesses.
At Asiana, our new corporate identity
articulates our firm pride in our airline’s heritage.
The symbol, especially, celebrates our vision for the
future as a major airline serving
Korea and the world.
For you, the logo stands for Asiana’s
promise to our customers. The bold lettering
signifies the trusted brand values of safety, reliability
and heartfelt service that we
proudly uphold, while the dynamic red symbol soars above
it leading the way in new
technology and improved customer services.
The Kumho Asiana Group has proven
its strength, stability and adaptability throughout
its history. The new corporate identity marks a new chapter
in its growth, setting the
direction for our future. Together with the support of
you, our customers, we will
continue to strive to be the best among the best airlines
in the world.
More Good News From Asiana Club

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