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  News - 2006 2nd Quarter
New Corporate Identity | Japanese Passions | Go Team Korea
Pudong International Airport Security Reminder | Environmentally Friendly Coffee
Soul -Doha Direct Flight | New Asiana Lounge At Incheon
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s | Peak Season Notice | SWISS news
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Asiana Airlines is Proud to Unveil a Brand New Corporate Identity

Our sleek new logo is part of Kumho Asiana Group’s recently launched integrated brand image to mark its 60th Anniversary. We now use the same bold lettering and red wing symbol. The design reflects the strong foundation of excellence that Asiana shares with our parent company and its businesses.

At Asiana, our new corporate identity articulates our firm pride in our airline’s heritage. The symbol, especially, celebrates our vision for the future as a major airline serving Korea and the world.

For you, the logo stands for Asiana’s promise to our customers. The bold lettering signifies the trusted brand values of safety, reliability and heartfelt service that we proudly uphold, while the dynamic red symbol soars above it leading the way in new technology and improved customer services.

The Kumho Asiana Group has proven its strength, stability and adaptability throughout its history. The new corporate identity marks a new chapter in its growth, setting the direction for our future. Together with the support of you, our customers, we will continue to strive to be the best among the best airlines in the world.

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